During school holidays, the show is presented five days a week by Eamonn Holmes and Ruth Langsford, while all other presenters are absent. It is currently presented by Phillip Schofield and Holly Willoughby from Monday to Thursday, and Dermot O'Leary and Alison Hammond on Fridays and Bank Holidays. The show was originally presented by husband and wife duo Richard Madeley and Judy Finnigan for more than a decade after its launch. The longest serving presenter of the show is Ruth Langsford, who has presented the series since 1999.
The show airs live and features news, topical items, showbiz, style and beauty, home and garden, food, health, real life, news debates, phone ins, discussions and other segments. This Morning is a British TV magazine show that is aired during daytime television in the mornings every weekday from 10:00AM to 12:30PM Monday to Friday, and broadcast on ITV in the United Kingdom and Virgin Media One in the Republic of Ireland.
